Spectranet reinforces sales force and marketing campaign with installation of Sage CRM

Spectranet reinforces sales force and marketing campaign with installation of Sage CRM

Company now confident in achieving high rate of business growth with advantages of better lead generation and sales follow up

Sage India, a leading supplier of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) Solutions to medium and large organizations, has revealed that the successful implementation of Sage CRM across the operations of Spectranet, a leading Internet Service Provider in India offering private network convergence services. The implementation has given Spectranet new found confidence to achieve a higher business growth rate; driven in by CRM advantages like improved lead generation and sales follow up. This has led to the creation of a stronger sales team and the development of a more strategic marketing campaign.

According to Spectranet senior executives, the company was in search for a highly reliable sales force automation system accompanied by marketing management campaign system that would seamlessly integrate with other existing data systems. Also, Spectranet detailed a demand for a workflow based system, which in turn would provide the company’s operations with escalations and notifications based on criterions and time.

WoodApple, Sage’s India based implementing partner, recommended the use of Sage CRM, an easy-to-use, feature-rich, wireless and Internet-based suite of applications that provides enterprise-wide access to vital customer, partner and prospect information anytime, anywhere. Once implemented, Sage CRM would give Spectranet more control, choice and information than ever.

“When we were told about Sage CRM, we thought it was almost made for us,” said Sunando Bhattacharya, Head of Marketing & Business Technology, Spectranet. “We realized that Sage CRM is basically a web technology platform, which provides certain standard functionalities of sales force automation, marketing and customer support as default while the rest can be customized or built on the platform. This is what gave us the confidence that we can now able to have a single system as the interface to majority of our customer facing team and the other specialised applications can be in the back office talking to Sage CRM either to fetch or push data."

WoodApple supervised the installation and implementation of the Sage CRM solution suite, which comprised of a 178 user pack of Sage CRM and is currently using Activity Management, Lead Management and Opportunity Management modules. The implementation of the software suite includes key functionalities like leads processing, opportunity progress, campaign management and case logging / management. The installation process took nine months to complete, which included the need to fine tune the applications and integrations before starting the first trial run. The implementation was performed through phases, starting with sales and marketing and was later followed by customer support. As a result, Spectranet has reported an increase in both efficiency and productivity, followed by improved operations as driven in by the key automation of processes.

“Working with Spectranet, which is widely known as one of the leading internet service providers of India, was a real privilege for us. During the post-implementation process, we were able to get a better understanding of what they needed in their operations and how they could improve and at the same time, integrate key processes. Implementing Sage CRM not only gives them the advantage of being one step ahead of their competition but also consolidates their relationship with customers and partners,” said Debajit Roy, CEO, WoodApple UnikSolutionz.

“We are glad that Spectranet has expressed their satisfaction in using Sage CRM. Now equipped with a world class fully reliable CRM solution, one of India's leading ISPs has the advantage to keep a more integrated approach in collecting data. We applaud Spectranet's strategic move in taking a bold step towards automation and we are committed in helping them succeed by leveraging Sage CRM's broad suite of solutions across their operations,” concluded Vikram Suri, Managing Director for India & Middle East, Sage.

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About Sage Group:

Founded in 1981 in North East England, Sage Group PLC is a global company with 6.1 million customers, 13,500 employees and more than 25 years of experience working with small and medium sized businesses. It has built its success on understanding and meeting the needs of customers in their local markets, which has driven its growth as a world-leading provider of business management software and services. While its heritage is in the small business market, it also has the experience and expertise to meet the needs of specific industries and larger organisations. Its products and services are developed and supported locally, thereby ensuring their relevance to the customers and that they are supported by local experts.

For more information, please contact:

Debajit Roy

CEO, WoodApple UnikSolutionz

Bangalore, India

Tel: +91 80-42289006; 42289191-92

Mob: +91-9900093129

Email: deb@woodappleunik.com

Website: www.woodappleunik.com

Cloud Computing and Why Should I Care?

What is cloud computing, and why should I care? You won’t have to care. That is the great thing about cloud computing. You only have to have a computer, monitor, and a keyboard. The service will do the rest.

Cloud Computing: A New Name for known Method. Traditionally, a business has to buy and upgrade a high powered computer for each of its employees. In addition, licenses for the software needed by each worker to do his job would have to be obtained. Finally, adequate storage space for all of the business’s data, and back up for that data would have to be deployed. This is the way it has been done in traditional businesses for years. Now all of that is undergoing a big change.

Cloud computing is a more efficient use of computing resources. Rarely do servers use all of their capacity. Cloud computing takes advantage of that fact by assigning  tasks to servers as their facilities become available. Each server can be divided into modules that function as separate entities, and can be  used to perform tasks for different users at the same time. This is known as “server virtualization”.

The various servers can manage specific pieces of software, which, in turn, can be accessed by the end user on a “as needed” basis. The business no longer has to purchase individual computers with large disk drives to accommodate the data storage needs of each individual employee. In addition, there is no need to purchase individual licenses for each piece of software neded by each worker to do her job.  The “cloud” manages and stores everything, and it is available instantly to anyone who has proper access.

There is no limit to the kinds of software that can be managed on a cloud system. Word processos, data storage systems, email applications and even computer games would not require separate storage. Instead, they would be stored on remote servers, and made available to the end user when he accesses the service.

The cloud computing services are not standardized. There are a number of interface choices available, which can be tailored to the needs of the individual client.

Businesses benefit because they only have to pay for the services they need, as they need it. It won’t be necessary to buy copies of and licenses for software that  is needed badly, but only occasionally. Instead, cloud computing has the flexibility to meter the use of services as they are used. Thus, a business would receive a bill at the end of the month for the uses of the system it actually made. In addition, it would not have to constantly purchase upgrades, as the service would do that for all of its clients as newer and better applications become available.

In the end, businesses will have much to gain from this new generation of computing. They will be relieved of duplicate license purchases, and upgrade expenses. They would no longer have to worry about storage and back up. Finally, the computers they do purchase will not have to become more and more powerful as long as they have the capacity to log on to the cloud computing service. Replacing older machines would be necessary much less often.

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$41 Billion Cloud Computing Market in 2011, $241 Million in 2020

The global market for cloud computing will grow from $40.7 billion in 2011 to more than $241 billion in 2020, say Stefan Ried, Ph.D. and Holger Kisker, Ph.D., Forrester (News - Alert) Research analysts. that includes revenues for public cloud, virtual private cloud and private cloud services. 

The total size of the public cloud market will grow from $25.5 billion in 2011 to $159.3 billion in 2020. Generally, public cloud services refer to any applications or services that use the public Internet, in a shared environment. 

But it will be hard to separate the cloud services markets from other markets that will evolve with cloud computing. When Apple CEO Steve Jobs (News  - Alert) talks about the “post-PC” era, he doesn't necessarily mean that there will be no PCs. What he means is that computing services, devices and applications will be different, and will be used in different ways, primarily as devices that are Internet connected and able to use cloud services as a fundamental capability. 

Basically, computing experiences become ubiquitous, casual, intimate, and physical (multiple ways to interact with the devices using sensors and other input methods). If you think about it, the connection between intimate, casual and ubiquitous computing appliances is obvious.

As computing becomes embedded, it will often become smaller, wearable or available in surfaces of other objects. If you think about the problems information technology managers have updating software just on user desktops, you can figure out why it will make sense to provision and update ubiquitous and small devices automatically, by storing and executing software remotely, so local updating is never necessary.

Such services typically are expected to be sold in standardized versions, billed on a pay-per-use plan and generally invoked by users. Generally speaking, the standardization implies little ability to customize features. 

In the same way, there is a link between cloud technology and mobile technology. Cloud evolution is enabled by mobile devices such as smart phones and tablets that need easy-to-use connections to enterprise resources, as well as the latest versions of all data and documents.   

The infrastructure-as-a-service (IaaS) generally refers to the rental of storage or computational resources. Think of Amazon Web Services (News  - Alert) Elastic Compute Cloud (EC2) and Rackspace Cloud, for example.

A separate segment of the public cloud services market  is access to software platforms (platform-as-a-service or PaaS). Salesforce.com is the preeminent example of a platform service. 

Software as a service is the other popular cloud computing segment. Google Applications and Salesforce.com are good examples. 

Some would say cloud services providing full  business processes (BPaaS) also are a discrete segment of the market. Forrester Research, for example, defines a service as BPaaS if it includes staff to ensure end-to-end process delivery, as PayPal (News - Alert) does for its payment conflict resolution service. 

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